How to Improve Your Online Sales Using Discount Codes


Tempting, right?

If you have a small business that is looking to increase sales conversations, consider offering a discount code to your customers. Your customer is easily drawn to your brand when they see an attractive offer and reduced prices.

The discount season is on the way and customers are refreshing pages to check if their favorite brands are offering any discounts.

How can discount codes boost sales?

Did you know over 92% of customers use discount codes while shopping? 

It’s simple. Discount codes attract more customers to your online store and this way, you have more potential buyers for other items in your store. Most online visitors will be curious to know if you have other offers and will look around before making a purchase.

For example, if your online apparel store offers a discount code on women’s wear, a visitor might be curious to see if you offer discount codes on other items too like shoes, accessories, etc.

Discount codes will attract new customers:

You have a 7-second window to impress your customer.  Your customers will stick around and look for products if you offer discount coupons. Furthermore, if your discount code is a limited time offer, new customers will try your products and services now, rather than later.

Clear out old stock:

Offering clearance discount codes to your customers allow you to clear out old stock that saw slow sales and make way for new stock. Clearance sales discount codes help your business take care of products that do not have enough sales potential. A customer will always be attracted to a product that has its prices slashed. What’s important is you remind the customer of the quality and value of the product.

Increases chance of Up-sell and Cross-sell:

With discount codes, you find the perfect opportunity to up-sell and cross-sell your products. For example, if a customer purchases a jacket using your discount code, they will be shown multiple products of similar style, along with the limited time offer.


Types of discount codes your business can offer:

Bundled Discount:

With this type of discount, you can offer a bulk discount on a number of items that you wish to sell. For examples, if you are selling a shampoo, create a bundled discount by offering a conditioner for half the price.

Pre-Order Discounts:

Offer discount codes for your current customers who have subscribed to your product. This discount works for people who can pay for the products and services in advance, perhaps months or weeks before they are shipped or received.

Clearance Discounts:

When you are finding it difficult to clear your stocks, host a clearance sale. For example Printoctopus, an e-commerce marketplace for DIY design hit a technical roadblock of building a clearance section on their website. They decided to try something different and opened a clearance sale store on Instamojo.

See how PrintOctopus hosted a blockbuster clearance sale on Instamojo and grew it by 30%.

Seasonal discounts:

Offering discounts as per the season is a popular trend for many online stores. This can also mean leveraging on occasions like New Years and Valentines Day, a time when lots of people are shopping online and looking for offers and discounts.

Discount Codes on Instamojo online Store

If you have an online store on Instamojo, you can create a discount code for your products in a few simple steps.

  • Login to your Instamojo online store
  • Head to your dashboard and click on your products.

  • Click on ‘discount code’ and input the amount you wish to reduce from the product.

  • Your customers can input the discount code by clicking on ‘ I have a Discount Code’

  • Once the code is applied, they can proceed with payment.

Instamojo discount codes work for pre-orders, clearance sales and more. You can also create a discount link and share it in emails to select customers. You can use Instamojo discount codes just the way you want to.

Don’t have an online store with Instamojo yet? Get started in under two minutes. You also stand the chance to get featured on our blog.


  1. I totally agree. Coupons, vouchers, promo codes and gift cards are good way to build customer loyalty. When you give a discount to your customer, it’s very likely that he’ll return to you for next shopping. It boost your sales. It’s also likely that customer will recommend you to his friends – referrals drive revenue too.

  2. I totally agree. Coupons, vouchers, promo codes and gift cards are good way to build customer loyalty.

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