10:00 AM? Mondays at 7:30 PM?
Depends. What do you do?
If you have a business that is still trying to figure out when to send emails to your audience, you are in luck. Many companies, new and established, rack their brains and clocks to figure out the best time to send emails people would enjoy reading.
Why does the ‘when’ matter? Sending your email at the right time and date will ensure more opens, more click-through rates, which will lead to more customers converting. This will also generate more traffic to your blog. Timing it right takes well, time!
To perfect your email marketing strategies, it is important to address all the important factors centred around the big ‘WHEN’ to send your emails out to the generic public, your public.
When to send emails – Best Day
Since email marketers struggle with this question a lot during developing marketing strategies, they conduct case studies on it. While there is a generic ideal time and date for every company to send out emails, it is also important to conduct studies to see when your audience views your emails. Every brand is different, every audience is different.
According to a lot of company studies, the ideal day to send emails is:
When companies like Mailchimp studied their email viewership, they discovered that it’s best to send emails mid-week. For their company, the best days shuffled between Tuesdays and Thursdays.
Weekends: Studies showed that emails sent on the weekend had the lowest click-through rates. Sunday is the worst day to send emails. This is when your audience is relaxed at home, spending family time and going out to run errands. Do not harrow them with emails. They will not want to open them.
In a 2015 study by GetResponse, their data showed that Tuesday stayed consistently popular with regard to the maximum click-through rates for emails.
The verdict for best days:
Tuesday – The most popular day by far. Folks are getting into the weekday energy mode, and they are willing to read.
Thursday – in case your company sends two emails a week
Wednesday – Not too popular with companies, but it recorded a 2.5% increasingly in click rates for emails.
When to send emails – Best Time
To the best and most important question to ask about when to send emails to your readers, the timing matters!
The time you send emails is as important as the days you send them. Surveys suggest that the best time of day to send emails is in the afternoon. Mornings are when your readers are just starting and planning their day. Opening your email is not the first thing on their minds. Here’s a deconstructed way to know the exact time to send emails:
10:00 AM – Surprisingly, scheduling your emails at this time resulted in the highest amount of open rates for companies. 10-noon was considered one of the best times to send emails as people have settled into work and are more relaxed.
02:00 PM – As mentioned before, afternoon time is when a lot of peak open rates occur. According to a research study by Wordstream, lots of people open their email at this time.
08:00 PM – A classic example of ‘what they would like to read before they hit the bed?’.
A campaign by SendinBlue saw that over 24% of their users opened emails between 4 PM -6 PM and over 27% clicked their emails between 10 AM – 12 PM.
Verdict: To be on the safe side, start sending your emailers between 10:00 AM – 12:00 PM. This has been told to generate the most amount of click-through rates and open rates among readers.
Tip: If you want your readers to reply to you, a client-wide survey shows that it is advisable to send emails in the evening. The survey showed that while a lot of emailers were sent between 08:00 AM to 12:00 PM, the highest engagement rates reported time was 08:00 PM – 12:00 PM.
How to know when it is time
The worst day of the week is the best day to send emails: While Tuesday is generally the popular day, actionable emails (like webinar signups) may do better later in the week, like Thursday. Sending email newsletters or other educational content works better on Tuesdays.
If you want to gauge how your audience responds to your emails, simply check the highest open rate data of all your emails.
A lot of emails opens happen within 1 hour of arrival, so schedule emails when people are reading. After that, open rates drop to almost 5% after 4 hours.
It is also important to ‘know your audience’ to pick the best strategy. Who are you writing for? Millennials are nocturnal and people in their late 40s sleep by 10:00 PM on an average. Test and figure out what works best for you.
Tip: A/B test your send times as much s you can. This is the best way to find out the perfect time to send emails to your audience.
Bonus: How to write emails your customers will love reading
About 25% of emails are opened in the first hour, but the chance of the customer reading the email falls by 50%.
It is a myth that people do not have time to read your emails. People do not make time to read emails that do not provide content they want to read.
Create an outstanding subject line: Use keywords around topics your readers care about. Subject lines are sometimes more important than the email copy you are sending out. This is what makes customers decide whether they want to open your email or not.
Tell them a short story: If they opened your email, they are interested (for a very short time) to read what you have to tell. Follow the AIDA rule for starters: Attention, Interest, Desire and Action. Tell your readers the perfect story with the classic layout, an introduction, a plot, an action and a conclusion that creates signup.
Feedback: If you are starting out, get feedback from your readers. Ask your readers what they are interested in reading, cut the fluff and get right to the point. Your audience knows what they want and they will ask you for it. Just listen.
What are some of the best emailers you have come across? Share your stories with us in the comments.
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