Using video content to market your brand, service or product is a great marketing strategy. Over the years, video marketing has become increasingly popular and with good reason. It has revolutionized how brands get their names out there and interact with their clients.
If you compare the performance of a business that uses video marketing to one that doesn’t, you will notice a significant difference in the size of their audiences. It only goes to show how vital video marketing is to a particular marketing strategy. Here’s why every business should consider using video content for inbound strategy.
Video content can increase inbound links
Inbound marketing is different from conventional marketing in the fact that it draws people in, rather than having you go out to look for sales. Inbound marketing brings customers to you. All you have to do is have engaging content, and this can be done through videos.
A great video will increase the number of inbound links your site gets. If people find your video content interesting enough, they will feel obliged to share through social media platforms like Facebook, Twitter, Instagram or Pinterest. Chances of a great video going viral on Instagram are very high.
A viral video will then translate to numerous views and a great increase in inbound links. You might even find your video linked to a reputable blog or website. The end result is your brand getting positive attention from people all over the internet. This can even increase your ranking on search engines.
Video content increases engagement
Videos are quite entertaining. A person will prefer to watch a video rather than go through mountains of text to get certain information. The more engaging the video is, the longer a person will stay on your site. Video content has a better likelihood of attracting more visitors and converting views into sales. As long as a video is well planned and executed, information will flow and gets easily digested by the viewer.
Video content adds value throughout the sales funnel
A sales funnel is an illustration of the journey your prospects go through as they move towards making a purchase and becoming a customer. Video content remains relevant throughout the sales funnel, from the time a prospect gets attracted to your site, is converted into a customer, up to the point they leave your site, delighted by what they have experienced. Demonstration videos, for example, don’t just tell you how valuable a product is, but also show you how to use it. This is an interesting way of satisfying a customer and ensuring that they keep coming back for more.
Now, you know how important video content is to your inbound strategy. So how can you use these videos?
There are different platforms where you can use your well-executed videos. Once you have your YouTube or Vimeo video in place, you can place it in any of these places for viewers to see.
This is one of the most common and easily accessible platforms that people share videos. There are millions of people on social media and these people spend a huge chunk of their time on these platforms. It, therefore, makes sense for businesses or individuals who want to market their products or services to use social media. There is a lot of video sharing on social media so you can be assured of having your video shared provided that people find it interesting or informative. The level of information sharing on these social media platforms cannot be underestimated.
You can share your videos on your blog too. You can make your blog content more interesting by adding a video to it so that those who are not interested in reading your post can watch your videos and get what you are trying to say.
If you communicate with your audience through newsletters, then what better way to do it than through videos? A video will reinforce whatever message you want to pass across to your audience. It will do it in a more interesting way.
Adding videos to your website is also another great way to reach your audience and keep them on your site for a longer time. The videos don’t always have to be about your products or services. You can have a welcome video or a ‘come back soon’ video to let your viewers know that you value and appreciate them.
As a marketer, you should always add video content to your inbound marketing platform for the reasons discussed above. Video content that is well executed can have a huge impact on your inbound marketing strategy. If you have no clue how to go about making a video, then you can hire professionals to do that for you. Outsourcing video content can be done anywhere.
So, has your business discovered the perfect marketing strategy? Tell us about it in the comments! Just like finding the perfect video content for your business, Instamojo helps you find the perfect online payment solutions! Get your online business started today on Instamojo.