The only thing constant in the world of marketing trends is change. Each day we see hoards of new marketing trends that plague our screens. This may often confuse even scare budding entrepreneurs. For a business, it’s essential you stay on top of the current marketing trends to help grow your business.
In this article, we review some of the easiest and cost-effective ways of staying ahead of your competition.
3 latest marketing trends you should use for your business:
Conducting a traditional seminar or event often requires blocking down a physical location, manpower to coordinate tasks and a host of other things. This wouldn’t just consume a time and money but also restrict your audience. With live videos, you can achieve this with less than half the work and money involved. Additionally, all major social media channels now allow you to live stream.
Live videos allow you to reach out to thousands of customers irrespective of location, to view your live stream in the comfort of their own homes. They also encourage live engagement, by enabling customers to like, comment and share on your live streams.
This makes live streams are an easy and effective way of gaining real-time engagement and traffic to your site. Many successful companies also host live product launches, webinars, and Q&A sessions as part of their marketing campaigns.
Here’s an example of one of our Facebook live video, we’ve done in the past:
Influencers are all the rage in the marketing world. These mini-celebrities – Youtube bloggers and Instagrammers – are a gold mine for promotions.
Influencers, as the word suggests, influence their audiences “to do” or “not do” something. Micro-influencers are individuals who have a following of 2,000 and 100,000 followers. They can help promote your business in the most cost-effective way while also making a real impact.
With the digital influx, customers now believe more reviews and testimonials as compared to generic ads. Depending on your niche and product offerings, you can encourage these influencers to review or talk about your product on their pages or accounts.
This not only ensures your product reaches a whole set of new customers but is also a sure-shot way of building trust amongst existing customers.
You can also create and share video testimonials under this segment. Here’s one such video created by Instamojo:
Customer Care via Social Media:
Gone are the days where people waited for days for a revert on their customer query. With everything becoming instant, your customers also wish to be addressed instantly. Addressing your customer queries via social media have become a time-sensitive and effective way of tending to customers with a human touch.
With social media, you can address the first step of acknowledging your customer request. This can then be taken forward via social media, emails or even calls. Adding this layer of response allows your customer the satisfaction of an instant response.
Here’s an example of how Instamojo uses Facebook messenger to address customer queries:
Customer satisfaction is of utmost importance for your business. Having a happy customer generates positive reviews and buzz around your business. This is an ideal way of marketing through your most valued resources: your customers. It is also an informal way of conversing and engaging with customers in real-time.
Instamojo doesn’t just help you build a successful online business but also gives you features to help with marketing experiments.