Organizing and selling event tickets is one of the top 5 stressful jobs, says this article. With all the efforts involved in creating a buzz around your event, it only makes sense if you had the easiest solutions to take down some stress off your shoulder. We feel your pain.
After working with a ton of event organizers, we gathered some insights that will help you in marketing and selling your event more. Let’s begin with a few marketing tips that worked out for many of our event organizer friends and shall help you too.
1. Define your Target Audience
- The first thing you need to ask yourself is “Who is this event for”?
- What is the age group of the audience you want to serve? What is their demographic? Where do they hang out online and offline?
- Knowing your audience will help you in a lot of factors like deciding the location of your event, date, pricing and you can properly strategize your marketing plan based on it.
2. Start Ticket Sales Early
Start your ticket sales, at least, two months in advance to give your followers enough time to plan! Early bird passes are an excellent way to create urgency. Based on your target audience, time of the year, you could also consider starting sales even earlier!
3. FOMO : Leverage Social media
Create a Facebook event and a Twitter hash-tag for your event. Both these platforms work really well for spreading the word and help create a community online. They say ‘pictures speak louder than words’ and that’s why you might want to consider Instagram too.
4. Facebook Advertising
Facebook gives you brilliant options to filter your target audience based on interests, demographics cities etc. Start with a smaller budget and use different versions of ads to see which one gets more traction. Once you’ve narrowed down on the filters and ad-copy, set aside a daily budget and start selling! Facebook also has a look-alike audience option where you have the option to let Facebook show your ads to friends of your followers!
Read more here. Quality images and graphic designs always tend to do well on social media. Adding images of peoples increases your click through rates drastically.
5. Event Promoters
Invite freelance event promoters to sell passes for your event! Since it’s all about making the right people talk about your event, this goes a long way than the percentage commission that you’re going to be shelling out to them for ticket sales.
6. Content and Graphic Design
One of the most under-rated but highly important aspects of marketing an event is creating visuals and branding collaterals.
Since the idea is to build a community which identifies with the festival and returns year after year, creating great branding collaterals can have unparalleled benefits.
7. Promotional Campaigns/pre-events
Set aside some of your budgets to run social media contests. Creating contests and challenges are the perfect way to get people interested. Remember to define your goals from the contest and stick to your target audience to maximize its potential. You should also consider having pre-events running up to your big event. It could be something as simple as an introductory talk/video by one of the speakers or a pre-gig in cases of music festivals.
When a blogger talks about your event, it’s like a stamp of approval for those who still weren’t convinced. Research the best bloggers specific to your event and make them torchbearers of your event. With freebies and tickets, bloggers can be the mascot you’ve been longing for!
It’s not just about a ticketing platform, we believe in providing you features that you actually need so that you can concentrate better on selling and marketing.
Here is a conversion comparison with other ticketing services that the NextBigWhat did:
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Pricing Comparison of Event Ticketing providers in India: